Heritage Beam & Board:

Social Media Marketing Plan

Journalism 465: Social Media Marketing Communications

 

This was a group project assigned in a social media marketing class that worked with an actual client to improve their social media presence. The client, Heritage Beam & Board, is a custom furniture company located in the Lake Geneva area. They specialize in repurposing old wood from barns in the greater Milwaukee area to build their pieces. I was the Creative Director for this project and was in charge of designing the final casebook that was presented to the client. I did take part in the research and analysis that went into the complete social media marketing plan for Heritage Beam & Board however, my main focus was the creative aspect of this project.

Below is the completed casebook for this project:

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