hayley williams: Brand Identity Manual

Art 458: Branding and Identity

This project required me to build a brand identity FOR A PERSONAL HERO OF MINE. I CHOSE HAYLEY WILLIAMS as my personal hero. as the lead singer of paramore, hayley williams is a face for women in the alt-music scene which is predominantly male. she is a powerhouse of strong belting vocals while also being able to take on softer projects. additionally, she has been open about her own struggles with depression, anxiety, and dealing with traumas for her childhood. her work and personality as a powerful, bold, and strong woman has always inspired me so, i chose to use her as inspiration for this project. the final mark i created is based upon a version of the original paramore mark, to highlight her interconnectivity with paramore as a part of her as a whole.

Below is the completed brand identity manual for this project: